London mayor is a three-days trade mission on the financial center of Israel, Tel Aviv. He is trying to convince Israeli Tech Companies to come and invest in London, alongside discussion about the neverending Israeli-Palestinian conflict and territories.
He will be in town to press some representatives from Tel Aviv business community to follow other firmes from Israel that have already invested in London. He will do that when he will host a reception in the city Sunday Night.
Clarisite, which works with organisations to analyse how customers use services, has used Mr Johnson’s visit to confirm that London will become the home of its global headquarters. Medical company AposTherapy has also confirmed its European headquarters will be in London after previously announcing it planned to use the UK for such an office.
Mr Johnson said he regards London as a “natural tech partner” for Israeli firms willing to expand.